By COLlive reporter
Photos: Shalom Burkis/COLlive
Roll Masters Sushi, a high-end kosher sushi bar and catering company, has a simple concept and it has been working.
Set up shop in an existing supermarket serving a Jewish clientele, serve freshest artisanal creations and repeat.
They started out nearly 20 years ago in Brooklyn with catering for events and simchas and then started branching out. To date, they are in 23 locations in 6 states across the United States, in large frum Jewish communities such as Lakewood, Monsey, Lawrence, Great Neck, Philadelphia and Miami.
“The difference is in our ingredients,” Roll Masters CEO Jay Chu told COLlive.com. “Fresh fish plus the finest rice equals great sushi. And that is what makes us different.”
He said that while other supermarket-based sushi shops use frozen fish, Roll Masters uses only the freshest fish, like tuna, salmon and whitefish. “Our fish is delivered daily, and we offer a high-end restaurant experience,” he says.
And now you can taste their creations in Crown Heights.
Roll Masters has set up shop at The Marketplace Supermarket on East New York Avenue, an exciting addition to their selection of high-quality food, bakery, catering and produce sections.
“Customers are saying they can’t believe we are finally here,” Chu said. “So many people have told me they have been waiting for us to open here for years! We have been planning this for over two years, and we finally put together the right team to run this shop.”
Their chefs undergo a rigorous 3-year training at their central facility in Brooklyn, where they are taught how to keep the fish and rice quality as high as possible, as well as beautiful presentation and techniques.
Once they have enough experience from working in their catering department, managers are promoted to running a supermarket shop and leading a team.
Chu says since rice is the second most important ingredient in sushi, theirs is grown on their own farm, for the finest short-grain rice.
“Our rice is refrigerated for over 20 hours, to create the softest texture,” he says. “Our customers tell us they buy sushi on Friday for Shabbos, and on Shabbos day the rice is still just as soft and delicious.”
Customers in the Market Place are very excited about the new shop and have been snapping up the new sushi delicacies. The stand also offers different marinades, sauces and flavors, in the style of a high-end restaurant.
“We are so excited to be here in Crown Heights,” Chu says.
Roll Masters Sushi
At The Market Place – Crown Heights
589 E New York Ave, Brooklyn, NY 11225
Phone: (718) 363-1300