Clusters of Shluchim were observed at the International Kinus Hashluchim perusing through chic black books embossed with just five words “The People and The Book.”
The fanfare was around a sneak peek booklet of a groundbreaking new project said to revolutionize Chumash study online and in print.
Their enthusiastic reactions focused on everything from the scholarship underpinning the project to the value it had in presenting the Rebbe’s approach to Chumash to baalei batim.
Rabbi Yanki Tauber, who is heading up the project for Chabad.org, was surrounded by people requesting copies. He handed out a sample copy from this week’s Parshas Toldos.
Tauber, whose adaptations of the Rebbe’s teachings are known in Lubavitch and beyond, said “the Chumash presents an anthology of pirushim spanning the entirety of Torah She’be’al Peh, beginning from the Gemara and Midrash, Rishonim and Achronim, all the way to our times. Chassidus and the Rebbe’s Torah are of course a central component, presented within the context of the full gamut of pirushim on Torah.”
He enumerated other features, including the book’s presentation of an array of learning styles; its judicious selection and translation of key mefarshim, allowing them to speak in their own unique voices; an emphasis on “what it means for me;” an empowering approach instead of a preaching demeanor; an eye-opening design behind both the online and print versions; and the synergy between the revolutionary Internet-based approach and its corresponding print version.
Chabad.org said the Chumash will include many other innovations in layout and design under the creative directorship of master typographer and designer Rabbi Baruch Gorkin. They said that a new Hebrew font was created especially for this Chumash.