By COLlive reporter
If you are looking for semi-sweet chocolate chips in Trader Joe’s, forgetaboutit!
News that the product was going to be labeled “Kosher Dairy” has sent scores of Lubavitch women and Shluchos around the country to the chain of specialty grocery stores.
Popular in Southern California with locations in 30 other states, Trader Joe’s carries discount staple food, organic food, and specialty products.
Their 12 oz bags of chocolate chips currently have the OK Kosher Certification as “Parve” and are convenient for the many who refrain from eating Cholov Stam / Cholov Akum (milk produced without full-time supervision).
When rumors began spreading on Facebook and on email exchanges that the product will soon be labeled non-Parve, women were quick to voice their disappointment – and doubts.
One called Trader Joe’s customer center to verify the rumor, only to hear that it was not true. Others did receive a confirmation. In the meantime, no time was wasted, and hundreds of bags of dark chocolate chips were purchased.
“It will be a pain to start ordering online or bring them from New York,” said Rochel, a Chabad mother who said she emptied her local Trader Joe’s from its 37 bags of Parve chocolate chips.
The official notice came today, Wednesday.
Rabbi Don Yoel Levy, head of the OK, sent a Kashrus Advisory, stating: “Please be advised that Trader Joe’s Chocolate Chips are no longer certified Pareve. They are certified dairy (non-Cholov Yisroel) when bearing the OK-D on the label.”
“It’s a real pity,” added Rochel who plans on scouting neighboring stores as well for the item.