In late November, Costco plans to begin offering copies of “The Illustrated Torah,” a colorful and appropriately supersized rendering of the Old Testament, at select stores around the country.
Weighing in at 3.8 pounds per copy, the book will appear at Costco branches in areas that have significant Jewish populations, including New York, Florida, California and Washington, D.C.
Produced by Gefen Publishing House in Jerusalem, the work contains English translations of each week’s Torah and Haftarah portions, many adorned with Hebrew inscriptions and paintings by Israeli artist Michal Meron.
The store is trying to reach a demographic who may not have previously considered such a purchase.
Available to Costco members — shoppers who pay a required annual fee — “The Illustrated Torah” will be sold for less than its $60 list price and is considered by company officials to be a product with potential “mass appeal.”