This position requires independent thinking, strong resolve, and determination.
Essential Job Functions:
· Oversee and direct all Google related PPC/CPA advertising including Google Adwords and Google Shopping.
· Drive efforts on all other PPC/CPA platforms including Yahoo, Bing, Facebook, and others.
· Regularly communicate with management and our merchandising, marketing and data teams successfully implement all initiatives, including product-focused campaigns on platforms such as Facebook, Pinterest, and Houzz.
· Supervise ad-serving and bidding platforms such as Criteo.
· Test and monitor new initiatives as needed.
· BA/BS college degree in business or equivalent
· Over five years of digital marketing experience.
· Expert level knowledge of Google Adwords, Google
Analytics, and Google Shopping
· Experience promoting on Facebook
· Plus: Experience with Pinterest and Houzz PPC
· Home furnishing experience