Chicago supermarket chain, Jewel-Osco, which features one of the largest Kosher offerings in the Midwest, held a “Taste of Kosher Food Fair” this past Sunday.
The event was a success with over 1,000 people attending to sample Kosher foods displayed by over 35 different Kosher companies from around the U.S. and Israel.
The event included a live cooking demo with Chef Rafael Perez from the Culinary Arts at St. Augustine College featuring “Mexican Cooking the Kosher Way.”
The event also featured a cheese and wine pairing with Brent Delman, known as the Cheese Guy, and a slew of kosher wines from around the globe.
And if all that wasn’t enough, beloved children’s entertainer Uncle Moishy was flown in for a performance and a photo-op session. Uncle Moishy mingled with the hundreds of customers sampling foods and shopping in the store.
Chabad Shluchim from all throughout Illinois and Wisconsin drove in to attend this event that exemplified the Rebbe’s Kashrus campaign. Some were seen helping customers with Tefillin.
The person behind the kosher extravaganza was Yakov Yarmove, a Lubavitcher who is the Jewel-Osco Corporate Category Manager for Specialty and Ethnic Foods. The event marked the store’s 10th anniversary since opening their world-class Kosher store-within-a-store.
“It was such a Kiddush Hashem to see the throngs of people that attended this event,” he told COLlive.com. “It reflects how Kosher foods, when offered to the public in a traditional supermarket setting, can really make it so much more accessible and easier for people to buy and keep Kosher.”
“We at Jewel-Osco have been pioneers in bringing Kosher innovation, value and variety to the Midwest for the last 10 years and look forward to continue to ‘Take Kosher Shopping to a Whole New Level’, our company’s slogan, into the next ten,” he said.
The flagship store boasts a full Kosher deli, bakery, butcher shop, fish department, sushi and even a Kosher Chinese restaurant, all staffed by a team of Mashgichim from the OU.
“In addition to that, we work hard to carry a respectable Kosher offering in many of our 185 stores, especially in those near Shluchim that cannot easily get to Chicago often,” Yarmove said.
Customers were overheard in the aisles commenting how this was just like a “mini-Kosherfest,” referring to the annual Kosher trade show in New Jersey. This one had Uncle Moishy too.