Last winter, a news story was published about a Jewish man who ordered food from a local kosher restaurant on GrubHub.com, only to discover that the food he received and ate was in fact from a counterfeit “restaurant” that was being run out of a non-Jewish scammer’s home kitchen. It is incidents like this that highlight the need for JMenu, CEO Shmuly Wolff tells us.
The problem of these “phantom restaurants” is a persistent one that has been plaguing restaurant portal businesses like Seamless and GrubHub for some time. Other than the safety issues these unsupervised “restaurants” pose, there is an added problem for Observant Jews: there is no reliable way to verify that the food establishment you are ordering from is indeed kosher.
Making matters worse, many restaurants that are legitimate establishments – but not at all kosher – list themselves as “kosher-style” because they serve traditional Jewish foods like deli meats and knishes, and they come up as options when one searches for kosher food.
To highlight the issue, Shmuly demonstrated the problem to our interviewer by logging on to GrubHub.com and searching for restaurants in the Crown Heights area using the keyword “kosher.” The search brought up at least one restaurant that is 100% non kosher, serving items like pork sandwiches and cheeseburgers. A search on Seamless.com brought up similar results.
“I concluded,” says Shmuly, “that a Frum Yid simply cannot order food from these websites.”
Like a true Lubavitcher, Shmuly did not just identify a problem and leave it be; he set about creating a solution.
Teaming up with his brother Zalmy Wolff, creator of Sauce N Cheese Pizza shop in Crown Heights, and tech expert Dovid Abba Goldstein, he set about creating a website through which kosher consumers can order food from their favorite restaurants with the comfort of knowing that every restaurant listed is guaranteed to be legitimate and kosher – with the certifying Kashrus agency listed right alongside each one.
After much hard work, the result of their efforts is JMenu.com, which has created partnerships with a majority of Crown Heights restaurants, serving a wide variety of cuisines. When a consumer places an order through JMenu, it goes straight to the restaurant to be made and delivered, with the consumer receiving updates of where their food is holding all along the way.
Aside from the peace of mind the website offers Kashrus-wise, there is also the added benefit of convenience: consumers can create an account and save their delivery and payment information, thereby simplifying the ordering process to just selecting the food they are in the mood of from the kosher restaurants in the area that are open at that hour. Previous orders are automatically saved for easy reordering.
Ultimately, JMenu’s goal is to make the entire process of ordering kosher food streamlined, effortless and simple – seamless, if you will.
In honor of its launch to the public, JMenu is offering all Crown Heights residents 10% off their first three orders, which can be utilized until the last day of October by creating an account and entering the code “JMENU10” on the checkout page. Orders can be made on JMenu.com or through the JMenu Android and iPhone apps.
short and to the point
awesooooome!!!!!!!!
Nice idea. My advice would be to change the name though to something that brings out your novelty, ie. kosher. Something like eatkosher or kosherdelivery. J- is overused. Hatzlacha!
Do they plan to expand this to other cities?
The data scientist at the top at grubhub is frum. Has anyone reached out to them about this issue?
I don’t live in Crown Heights, but where I work, when we decide to order lunch we need to know, when the food will arrive.
People where I work, go at specific times to Mincha and want lunch to get there early enough to have it hot, and not let it get cold, because it came and was sitting around while they were davening with a minyan.
really great idea, my only critique would be to have more countries available in the long run, but as a start, fantastic and keep it up 😉
Seriously creative bochur! Kol hakavod! Much Success!
SO TRUE!!
Lots of success!
In Australia there is an app/site called Deliveroo that a fellow Lubavitcher -Levi Aron -runs. It is for all restaurants, kosher and non-kosher. The kosher food comes with a sticker seal from the local hechsher and is in two bags. It’s very efficient.Hatzlacha Rabba.
Besides all of us, the נישט פרומע אידין here would also stand to benefit, if it should be advertised enough/wisely to them (maybe bus stop posters etc?), and then they can make the wise choice for a kosher selection.
I used this website, and it is super easy and convenient.
Lots of success!
Go DAG!
Too few restaurants on it
Was waiting for this
Necessity is the mother of creation!
Love this creative and innovative idea for the Jewish community !! Please expand!
Please expand to places such as LA and Miami where there are plenty of options as well. Let the parnossa go to yidden instead.
What a beautifully designed Website! so easy to use!!! great job Shmully!
You know you’re in Crown Heights when you get updates on “where your food is holding.” 🙂
Kol HaKovod, who would imagine? Schoyach!
But as opposed to seamless and grubhub, you cannot create new accounts to take advantage of the constant promotions
Go shumlly!!!!!!!!!!!!!!!! great pic