Yeshiva World News
The Segev chareidi religious party running in the Tel Aviv municipal election felt the best way to get its message out to readers on the last Shabbos before the elections is in the form of a sheet distributed in shuls.
The format selected was an exact duplicate of Lubavitch Youth Organization of Israel’s popular Sichat Hashavua, which is distributed nationwide.
Chabad officials learned of the pamphlet and tried to contact officials to prevent distribution of the copycat Shabbos handout, albeit without success.
In a last ditch effort Chabad turned to the Tel Aviv District Court seeking to block distribution of the election material. Justice Denya Karat-Meir compared the two and agreed to issue an order prohibiting the distribution of the election material.
While Chabad won this battle, it lost the war as election campaigners were notified to get the election information sheets out before the court ruling and in most cases, they succeeded in doing just that.
Chabad spokesman Rabbi Menachem Brod said they were astounded at the chutzpah that the party had to just copy the Chabad weekly in its entirety, format, fonts and down to the last detail.
To further confuse readers, it even said “307 Chabad houses stand at your disposal.”
“Imitation is the best form of flattery”
In other words, this is an indication (although it’s wrongful) of how successful Chabad’s weekly sichat HaShavua is.
So there is a glimmer of light in this darkness.
So what?!
This is a political party using a Chabad publication to fool people into thinking that their candidates has Chabad official endorsement!
Sue!!!
Most likely they simply stole the designer’s files and inserted their text. The designer or another insider with access to the files must have been involved.
good marketing ploy.
in the US you can get alot of money for this