Jan 17, 2013
Stylish Head Upholds Covering

Say goodbye to those battered Styrofoam heads: A Crown Heights entrepreneur created stylish and sturdy stands for sheitels.

By COLlive reporter

Ronni Amishay just can't wrap her head around why an item that frum women spend hundreds and even thousands of dollars on is treated so poorly.

"Covering our heads is a beautiful mitzvah, and it's time we give our sheitels the respect they deserve," says the Crown Heights resident and creative entrepreneur.

"Our homes are beautiful, Tefillin and challah covers are leather, monogrammed and embroidered, our sheitels are beautiful - and yet, the heads they sit on, in our otherwise tastefully decorated rooms, are just plain awful," she says.

While covering their hair with it in the outdoors, frum women tend to switch the wig with a tichel (headscarf, beret or snood) while in the home. The sheitel is placed on pockmarked Styrofoam heads or even a handy beverage bottle.

With her eye for color and design and a flair for decorating, Amishay created a line of beautiful wig heads that would enhance one's home's decor, and make a cozy place for sheitels.

Nifty Nogginz, as the company is called, now creates fun and fancy wig heads.

Using a patent pending technique developed by her son and co-owner Danny Amishay, Nifty Nogginz produces wig stands which resonate with warm, rich, shimmering colors.

They are twice the weight of the white heads which keeps them steadier and sturdier. Each comes beautifully packaged and presented so as to make for perfect gift giving (or self gifting).

Already available for purchase is their first batch - which they coined the Glitterati Collection, a selection of 8 glittered colors combined with 'diamante trim'.

Sara Abikasis, owner of Scissor Palace Salon on Kingston Avenue in Crown Heights, remarked: "These heads-stands are beautiful and professional - they would make the most delightful Kallah gift!"

The current collection is available in Crown Heights at Freeda Wigs, Scissor Palace Salon, Crown Cosmetics, Anat's Wig Salon, Galit Italia Wigs and Fradie Reizes Bridals.

They are also available in Queens - Pretty Woman Wig Salon, Flatbush at Tznius Princess Bridal, Five Towns at Yali Wig Salon, New Jersey at Lubavitch Center of Essex County and Port Jefferson Patternfinders/Stacy's Finds.

Danny Amishay said that new collections are already in the works, including a highly anticipated Vintage and Retro Collection.

The company is having an introductory sale now through the Chof Beis Shvat weekend: 20% off a Nifty Nogginz Wig Head.

For more, visit www.niftynogginz.com



Most Read Most Comments






Opinions and Comments
1
awwwww
brings back memories when my siblings and i used to color on the styrofoam ones and make faces! but these are really cute!
(1/17/2013 7:54:20 PM)
2
entrepreneur
who will buy this , great thought but who will spend money on this !? whats wrong with the old style it seemed like it did the job ?
(1/17/2013 7:58:29 PM)
3
wow
brilliant and beautiful!!!
(1/17/2013 8:02:25 PM)
4
please make different sizes!!
i have an xs size sheitel and the reg heads stretch out my nets!
(1/17/2013 8:26:09 PM)
5
stunning !
I can't wait to purchase one or two, I detest my pockmarked styrofoam head !
(1/17/2013 8:43:42 PM)
6
Love it
We used to sit and play with the heads with make up such fun! Make a shuttle head that will bring many memories back with eyeshadow! Lipstick and blush. Great idea
(1/17/2013 8:54:19 PM)
7
old friend
Roni, They look gorgeous. I'm so proud of you. Hatzlach rabbah!
(1/17/2013 8:55:10 PM)
8
Nice!
So pretty...
(1/17/2013 9:00:25 PM)
9
Curious woman
The bottom line. How much does it cost?
(1/17/2013 9:14:08 PM)
10
A TERRIFIC IDEA
Created by a terrific lady ~ Much much success !!
(1/17/2013 9:19:44 PM)
11
a montrealer
price?
(1/17/2013 9:28:26 PM)
12
pretty cool idea
I like it. but along with the sheitels...it will be a rip off!! They better not charge a ton! Another way to make us all pay a whole lot more money! Cute idea, I would like one! Just hope they dont take advantage and charge too much!
(1/17/2013 9:52:08 PM)
13
THESE ARE WOWS
ONE IS NICER THAN THE NEXT! REAL HEAD TURNERS!
(1/17/2013 10:41:03 PM)
14
Nice
Like the plain silver and gold but gotta say those make-up ones bring back such nostalgia...us kids taking my mother's make-up & making faces!!
(1/17/2013 10:57:46 PM)
15
practical?
can u stick a stickpin in it when you want to keep ur shietel rolled? otherwise most sheitels wont keep their set
(1/17/2013 11:06:36 PM)
16
Awesome
Great idea!
(1/17/2013 11:07:27 PM)
17
Bridal Shower
This is the perfect gift for a bridal shower! LOVE it.
Or maybe even a gift from a choson to his kallah...but that could be a little awkward?
(1/17/2013 11:14:52 PM)
18
another old friend
Ronni-you are sooooo creative and such a hard worker. Hashem should shower you only with good.
(1/17/2013 11:26:14 PM)
19
LOVE!
great idea! hope they ship to Australia, cant stand the look of those ugly heads on my dresser.
(1/18/2013 12:40:01 AM)
20
Love it
Great idea. Will get one for myself & all future DIL's!
(1/18/2013 2:43:16 AM)
21
Go Danny
Much Hatzlocho!

AT Jerusalem
(1/18/2013 3:56:28 AM)
22
Fantastic idea!
LOVE! I have a beautiful bedroom set and two horrible heads... I WILL BE BUYING! AMAZING IDEA. THANKS..
ALSO GREAT PRESENT FOR FRIENDS BIRTHDAY
(1/18/2013 9:48:12 AM)
23
Good work Ronnie and Danny
Looks amazing! I would love to purchase a few.
(1/18/2013 10:14:23 AM)
24
gorgeous and creative
these will be hits! i can feel it in bones! so nice to beautify a mitzva!
(1/18/2013 10:16:07 AM)
25
they look even better in real life!
these heads are so beautiful! I already bought one, it's in my bedroom and it looks like a piece of art. I can't believe i was using the ugly ones for so many years. I plan to slowly add to my collection - and eventually get rid of my white heads all together! - these are an amazing gift btw - everyone would be happy to get this!
(1/18/2013 10:33:59 AM)
26
Pretty
But umm, why doesn't the website have the vintage collection pictured here? Are these nice ones only available in store?
(1/18/2013 12:04:09 PM)
27
Why didn't I think of that!
Brilliant idea I hope u have some sorta patent if that is possible it will definitely be a hit in the Jewish world and to be honest maybe even market it to goyishe retailers they definitely can use a makeover on their manekins as well and will make their manikens that much nicer
(1/18/2013 12:05:20 PM)
28
smart
very smart, hatzlocho! go capitalism!
(1/18/2013 1:07:15 PM)
29
hm?
to #25 how much were they???
(1/18/2013 1:26:01 PM)
30
stunning
from an artists eye u can see that each one is a piece of art. so it is normal to cost more then regular. for those who ccant afford noone is forcing you to buy. but its gr8 extra if u can afford and looks soooo much nicer. good luck cant wait to purchase
(1/18/2013 1:31:17 PM)
31
Thank you!
The old ones are so gross, and after kids "decorate" them, more than a little creepy... especially at night, when they are staring at you. So glad there's a prettier, lovelier way!
(1/18/2013 2:06:23 PM)
32
NIFTY NOGGINZ
We will be happy to answer any questions and would like to hear comments and suggestions. Please email us at: sales@niftynogginz.com
Shabbat Shalom!
(1/18/2013 3:55:35 PM)
33
A friend down under : )
Ronnie, they are gorgeous!!! B'hatzlacha! So proud of you and miss you tons!
(1/19/2013 6:47:57 AM)
34
Beautiful!
Great Idea! They are very pretty. I would love to buy these! Where can they be purchased?
(1/19/2013 1:04:32 PM)
35
funny idea!!
haha!! :) cute but a bit... over the top i wld say ! lol 31!! my grandmother decorates it still! but it can get creepy!! :()
(1/19/2013 3:06:10 PM)
36
To comment 31
So funny!!!!!!
(1/19/2013 5:54:17 PM)
37
Yitzi C.
What a great idea, its about time.
(1/19/2013 7:21:44 PM)
38
cost
on their website the cost: $12 for short, $28 for tall plain, $40 for tall decorated head stand.
(1/19/2013 7:23:46 PM)
39
Beautiful!
Beautiful idea! Hatzlacha rabba!
(1/19/2013 7:37:52 PM)
40
union street friend :)
i was always trying to hide mine when it wasnt in use.... with that one i wont be able to wait to get my sheitel off it lol to enjoy it... Mrs Amishai you are a hard worker and you finally did it .... something that show your taste and embelishing every jewish home:) You could be proud of yourself!!! well done:)
(1/19/2013 7:50:07 PM)
41
nice, and question
Are they painted styrofoam? If so they will fall apart when used for washing shaitels and regular wear and tear. How about somesolid fabric ones,decorated?
(1/19/2013 8:24:41 PM)
42
suggestion
Can u make them without the facial features- just a round top?
Good luck, great idea!
(1/19/2013 11:28:16 PM)
43
oh well
ive been doing the same thing on my own and using it as bridal gifts.... i knew it would become a buisness soon enough but now it wont b an original gift fm me anymore
wishing much hatzlacha to nifty noginz
(1/19/2013 11:58:00 PM)
44
Esther of Monsey
Ronni, So excited for you! you always had a stylish taste. Hatzlocho Rabbah!
(1/20/2013 12:20:00 AM)
45
NIFTY NOGGINZ
In response to questions:
# 4 We are not aware of a smaller head being available but we will keep it in mind.
#15 Continual use of pins will diminish the life of the head. The added weights in the head should lessen the need to secure your wig with pins.
#26 The Vintage Collection will be available in about a month, iy"h.
#41 These heads are not intended for back room wig washing/care work. Although they have a protective finish and can be wiped down with a damp cloth, they are more decorative in nature.
#41 Yes! Please email us for details.

Thank you for your overwhelming response and support. We will do our best to offer a beautiful product that will be affordable to most all.
(1/20/2013 9:51:55 AM)
46
wow
your invention is amazing .
(1/20/2013 7:28:14 PM)
47
hat shops
in the world ladies hat shops would also buy them for display .more business!
(1/21/2013 5:42:21 PM)
48
beautiful, but.........
once you've spent your hard earned money on a great sheitlel, is there anything left over for one of these magnificent heads? But it is a great kallah shower gift........ya'asher koach!
(1/22/2013 7:09:40 PM)
49
a dora bool
I should get it for my mother
(1/22/2013 9:41:42 PM)
50
I LIKE!
I like the style of the idea!

I'm a guy.
(1/23/2013 10:58:35 PM)
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